Friday 9 October 2015

Transmedia Campaign


Synopsis: Join the police in the desperate search to find Jay's brother, Daniel Hall. Using the clues gathered in your search (and an LTV news report), interpret and follow your instincts to try and solve the mystery of the missing man.

Explanation: I've decided to align the video with my previous filming project for this class, as it contains a mystery that could be solved with user assistance. Geocaching is an activity that relies heavily on user involvement. I believe it would be intriguing linked with a project like this. In Geocaching, users are given clues as to where an object is located. This includes the GPS co-ordinates, subtle clues as to what the object may be and the steps in how to find it. This includes links to the natural environment. Kinglake is an outstanding place to carry out such an exercise. 

The beauty of finding geocaching objects, is that the actual object itself can become a pathway to finding other objects. In a project like this, the audience may find a piece of Hall's clothing, such as a hat or shoes - and find a note contained within that leads them to the next clue. It's a constantly evolving and natural process, in spite of its planned nature. 

The search for the object will transport users into the environment of the fictional story. They will become able to visualize the surrounds of Hall in his 'final days'. They are able to control their own search paths, plotting where Hall may have went, summing up the local surroundings (such as sharp slopes, unreachable heights) and being given an insight into what shaped his choices in the walk away from his brother.

Physical Aspects:
-Geocaching Activity and search

Digital Aspects:
-Missing poster (containing details of Hall's last location, possible path, who to call, social media links)

Schedule:
Wednesday 16th of September 
-conceptualization of ideas
-teacher assistance
-communication with potential actors (formulating schedules)

Friday 2nd of October
-Filming with Rahul 'Sergeant' Sankappa.
-Scripting of character parts.
-Filming of police and news reporter interviews.

-Filming locations;
Humevale Road, Humevale
National Park Road, Kinglake West
Kinglake National Park
Mount Sugarloaf
Bowden Spur Road, Kinglake

Monday 5th of October
-Filming of search squad efforts with Riley Beltran, Scott Ford and Jamie Gauci.
-Impromptu interview with Jamie Gauci, representative of the 'search party'.

-Filming locations;
William Street, Wallan
Old Sydney Road, Wallan

Wednesday 7th of October
-Structuring of videos
-Final edit of video project
-Posted to YouTube

Social Media Component:

Facebook page


Twitter page

User Involvement and Cooperation


Wireframe


Script


Reflection
The Transmedia Task worked pretty smoothly in spite of the time contraints and actor availabilities. These issues were the same that effected my previous project, but that experience was extremely beneficial in the groundwork undertaken prior to the beginning of this task.
                 
Editing certain parts of the film was difficult. The interviews had to be precisely cut due to the actor's dialogue (they didn't leave any pauses between mistakes and their final successful comment). This can lead to an unprofessional looking news broadcast.

I decided to take a risk with the duration of the film. I'd set out to make a news broadcast right from the start of my planning - but it was never going to fall within the recommended duration. Hopefully this design risk is understood and rewarded.

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